3 reasons why SSL is important for your website

A guest post by 4D Digital Ltd

Over recent months you may have noticed that SSL is important for your business website. More and more websites are switching to use secure socket layer (SSL) technology.  When browsing, by the ‘https’ format in the url of the website, for example https://www.facebook.com. Depending on the browser being used, a padlock icon can be shown next to the address of the website.

We outline below the three main reasons we believe you should ensure your website utilises this technology.

secure-website

Security

The main reason for this is increasing the security of any data that is passed between the user and a website. This SSL protocol ensures that the browser encrypts any data you enter before it is transmitted to the web server. Likewise, any information returned to your browser is encrypted at the server before being posted back. Once encrypted, it is virtually impossible to decode this intercepted data. It would take years for a supercomputer to achieve.

Customer Confidence

As more and more website users become aware of – and used to – seeing the https and padlock encoding indicator, those visitors will in turn become wary of any website and application that doesn’t use this protocol. Particularly when entering any personal data, even on a simple contact form, your website users will need to have the confidence to enter that data and interact with the website. Without this reassurance, many websites are already finding that their contact conversions are falling rapidly.

SEO rankings

Although Google famously keeps it’s search ranking algorithm parameters under intense secrecy, it is widely accepted that websites using SSL are given a better page ranking than those that do not. Google has admitted that if two websites rank equally for relevance on a given subject, the website with SSL encryption will rank higher than that without. So the SEO message is clear – SSL is a ranking factor your website needs to have in place.

Conclusion

Until recently, SSL encryption was only used where personal and payment data was being captured. An ecommerce website, for example, may only have used SSL on it’s checkout pages. But the recent more-widespread use of this encryption is moving beyond those areas and covering every website. Within a year it may well be that websites not using SSL are a rare beast.